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"The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows. "
Milton Glaser
"To create a memorable design you need to start with a thought that’s worth remembering."
Thomas Manss
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"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
Leo Burnett